Get With the Program! Reward your best clients? In recent years, a bevy of companies. Which is unfortunate, because loyalty programs not only attract and retain clients, but also increase retail sales, client referrals and, yes, even tips! Once you’ve determined the best loyalty program for your salon. Spa owners with profitable loyalty programs share insider secrets to success. Will a salon loyalty program really work at bringing clients back into the salon? A salon has everything it needs to market successfully to its clients. Loyalty Programs and Email Marketing for Salon Businesses. Loyalty Programs and How They Work. It’s all encouragement for them to sign up to your loyalty program. As a salon business owner. Beauty Salon Loyalty Cards 3. By Craig on Sep 23, 2010 Customer Incentives. A loyalty card for beauty salons isn’t a new idea by any means but getting the balance right is interesting. Our loyalty programs are for salons, spa's and any other health and beauty focused business. Join our community of salon owners and start your free loyalty program today! Because reward programs are ubiquitous, yours can easily get lost in the shuffle if it offers minimal value to the client or becomes forgotten over time. Starting a loyalty program doesn. And clients benefit by physically seeing how they. Cross- marketing is also a snap when using punch cards, notes Larry Oskin, president of spa industry resource Marketing Solutions. Rather than giving, say, a free massage after a client purchases 1. Or offer a matching treatment, but with a free upgrade that the guest hasn. She may love the new service so much that she incorporates it into her regular rotation! Keep in mind, punch cards are easy for clients to lose or forget and, unless you purchase a one- of- a- kind puncher, people could try to punch their own cards. This set- up may also limit flexibility: For example, if the card is punched per service (i. If you choose to provide punch cards for clients, adopt a clear and simple policy that outlines all of the ways in which a client can earn a card punch. As with punch cards, clients will need to tote them around; however, they offer greater loss protection. You can also go the extra mile by integrating the software program with your website so that clients can log in and review their progress anytime. Introducing the Carl Michael Salon Loyalty Program. We have designed a new program to reward you, our guest, for your loyalty. Once you’re enrolled, points Potential pitfalls of software- based systems? Any sort of technological glitches that wipe out your system could also wipe out rewards records. If you depend solely on software, make sure to regularly back up clients. Seven Salon in Omaha, Nebraska calls its VIP option . An inventive name is sure to stick in your clients. After the initial marketing push, keep your program thriving by catering to both new and repeat clients through your website, emails, Facebook and Twitter. Remember that new clients and regulars require different retention tactics. Once regular clients receive and redeem points, they may start to crave more rewards. New clients may be enticed into becoming regulars during their first visit if you offer points to redeem at their very next appointment if they pre- book on the spot. You should also keep your program at the forefront of clients. During slower periods, offer clients double loyalty points for a given month or week. And if you have a new product in stock, promote it by telling clients: . Used correctly, loyalty programs are a powerful marketing tool that can help you influence purchases, cross- market within the spa and fill appointment slots during nonpeak times. If a client suggests us to five of her Facebook friends, that. Everyone jumps on it to the point where we have a backlog because Facebook allows us to add only so many at a time! Even clients who are hesitant to give out their email addresses are more likely to do so when we offer them 1. But the biggest push we do is for new clients: We offer 1. Our guests absolutely love our loyalty program because they get free products and services, and for us it. If the client buys five of any service, the sixth is always free; if she buys two, the second is 2. We also regularly offer our loyalty program clients product samples. The program increases profits and keeps guests happy. Every dollar spent earns one point, and at certain levels the points can be cashed in for gift cards. For example, 5,0. This is a great way to say . Lois Geller, author of Customers for Keeps and Response! The Complete Guide to Profitable Direct Marketing and owner of Lois Geller Marketing Group in Hollywood, Florida, offers some thoughts for spa owners to consider before they begin a program. People may come in with the card years later and still want it honored. Meanwhile, your customers will begin to think that your program is an entitlement, not a reward. In that respect, these programs need careful consideration. Watch your bottom line. There are real costs connected to any loyalty program. You may think a punch card will cost you very little, but you still need to pay to print them and award the free service. Plus, it takes time to explain the program, handle complaints if someone loses a card, etc. And software programs require considerable data entry. You may not have the personnel for this. Gauge the true value. Obviously, once your program has been implemented, you need to measure and analyze the results. But how will you do this? Your system should include an accurate way of determining outcome. If not, your program could use some tweaking. Tracy Morin is a freelance writer based in Oxford, Mississippi.
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